Ep 29 - Dominating Your Market Through Outcome-driven Innovation w/ Dave Loomis (Loomis Marketing)

Matt and MJ talk with Dave Loomis about the Outcome-driven Innovation approach. Dave talks about how to apply this principle in your industrial organization, what outcome-driven innovation is, common traps to avoid, and details the approach through several use cases he's used in his career for industrial product companies to innovate their product and dominate their market. Dave also discusses his new book, "Marketing is Everything We Do - How Serving Others Brings Success in Business and in Life" due out in December.