Ep 44 - Building a Niche Media Juggernaut w/ Adam Barber (Tamarindo Group)

Adam Barber, CEO of Tamarindo Group, joins Matt and MJ and discuss building a PR and media machine from a niche industry - wind energy financing. Adam discusses his journey building Tamarindo, why PR is an underutilized content and marketing tactic for industrial companies, and explains how taking a non-scalable approach brought him credibility and authority that would have never materialized otherwise - and how you can, too.