Ep 53 - ABM, Demand Gen, or Both for Your Industrial Marketing?

Matt and MJ discuss a LinkedIn poll from MJ about whether ABM is a strategy or tactic and how ABM fits (and doesn't fit) into an industrial marketing program. They also walkthrough when ABM is probably right for you, and when ABM is not a good idea at all based on the dynamics of your company. They also discuss the concept of repositioning as you move from a niche to a broader market based on on excerpt from April Dunford's Obviously Awesome. The Industrial Marketing Show is brought to you by BAM! Sales Enablement. Book a demo and see how BAM! can centrally locate your marketing collateral at bamsales.io.