The Future of User Experience with Mercedes' Dalal Elsheikh

MotorTrend's Ed Loh & Jonny Lieberman sit down with MBRDNA Experience Designer, Dalal Elsheikh! What will user experience look like 10-15 years from now? Will we be exclusively looking at screens? What about VR or AR? How will AI be implemented? 2:12 - Question of the Day. 7:43 - Dalal's role at Mercedes. 11:51 - Will Screens be the standard moving forward? 15:00 - CarPlay. 18:27 - Can cars keep up with the phone companies? 22:03 - UX (User Experience) vs UI(User Interface). 23:50 - Educational background - From NJU to Art Center. 26:37 - Ford. The Factory Studio. 32:40 - Wearable tech? 33:36 - Valet/Car Wash improvements. 35:00 - VR, AR & HUD. 41:36 - Incorporating AI. 46:39 - Design inspiration & designing for the future. 51:30 - EV pushback & moving goalposts. 53:10 - China UX. 57:00 - Brand experience. 59:00 - Will.I.Am driving experience. 01:01:45 - Hot Wheels: Ultimate Challenge! 01:05:50 - Race Service. Travis Scott performance. 01:08:00 - Drake vs Kendrick? 01:09:19 - DalalDesignLab.com!