Building a Loyal Following Around Your Product w/ Ravi Kurani

The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode! 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠ 🎙️ Want to be a guest? Apply here: ⁠⁠⁠⁠⁠https://bit.ly/3KYVEHD⁠ Show Notes: (01:16) - Ravi's story (04:09) - Customer service lessons (05:38) - What is Sutro? (06:44) - Building steps (10:10) - Unbiased feedback (11:42) - Inflection point in the business (13:53) - Manufacturing products at scale (19:08) - China supply framework (20:37) - Influencer playbook (25:19) - Social approach (29:45) - User journey (33:40) - AI sidekick for brainstorming