Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack
The Influence Factor by The Influencer Marketing Factory - A podcast by The Influencer Marketing Factory - Wednesdays
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On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights. š Leave a 5-star rating on ā ā Apple Podcastsā ā and ā ā Spotifyā ā š Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstartedā šļø Want to be a guest? Apply here:Ā ā ā https://bit.ly/3KYVEHD Show Notes: (01:28) - Kelly's career journey (04:24) - DTC beauty catalog (06:54) - BeautyMatter (12:52) - Influencer marketing in the beauty space (17:41) - Launching a beauty brand as a celebrity or influencer (21:28) - YouTube influencer space (24:52) - Beauty trend predictions (27:25) - Converting viral moments (31:14) - Instagram landscape (33:54) - B2B opportunities on LinkedIn (38:35) - Consumers in China
