Building Your Consulting Practice by Positioning Your Expertise
The Influential Personal Brand Podcast - A podcast by Rory & AJ Vaden
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In the previous episode, we spoke to author and speaker, David Baker, about the steps to positioning yourself as an expert in your field. Using the insights gained from our conversation with David, in this recap episode, we unpack the steps to building your consulting practice by leveraging your expertise. We delve into the concept of expertise, how to avoid being a generalist, and why you should narrow your focus. We uncover what it means to be a true expert in your field and why this distinction can be a game-changer for your career. Gain insights into how being an expert increases your value, the main difference between a generalist and an expert, why it is okay to say no, and much more. To discover how to redefine your path and transform from generalist to expert, tune in now!