How to Get Publicity with Selena Soo

Many personal brands aim to make it onto national television, but could it be that you’re missing a few crucial steps along the way? Is national television truly the most profitable pursuit for your brand? Joining us today to talk all things publicity is publicity expert and lead magnet, Selena Soo. Selena’s reputation precedes her and in this episode she talks us through her Publicity Pyramid framework. She fills us in on the pros and cons of magazine features and television interviews, and explains which questions you should be asking yourself rather than “How do I get on TV?”. When pitching for TV is appropriate, however, you’ll need to know how, as TV interviews differ greatly from podcast interviews. Selena shares some helpful pitching advice and explains why it’s important to aim local first. She touches on the difference between niche and mainstream expert topics, and which is best to focus on from a publicity perspective, before delving into the value of prestige media and how to repurpose your features and appearances. This episode is packed full of hot tips and tools for doing your own publicity without hiring a publicist. Tune in to find out how to source the most suitable media outlets for your brand, as well as the story ideas they’re looking for!