8. Business Model Innovation, with Mike Maddock

Business model innovation is the topic of discussion on the 8th episode of the The Innovation Engine podcast. Mike Maddock, Founder & CEO of Maddock Douglas, joins us to discuss real life examples of companies who have undergone business model innovation, what to ask yourself if you find it's time for your company to change its business model, and much more. Since 1991, Maddock Douglas has helped more than 25% of the Fortune 100 launch new products, services, and business models, leading to billions of dollars in revenue.