153. How to Become an Insights-Driven Organization - with Tyler McDaniel

On this episode of The Innovation Engine, we discuss how to become an insights-driven business and how what we at 3Pillar call the Product Mindset can set you on the path to becoming one. Among the topics that we'll discuss are what it means to be insights-driven, the advantages that are inherent in focusing your efforts on driving business outcomes, and the (possibly surprisingly) role that is becoming the driving force behind this shift within organizations. Joining us on this episode to talk those topics and more is Tyler McDaniel, Vice President of Buyer Experience Analytics at Forrester. Tyler manages a team of product managers and analytics insights professionals who help Forrester clients understand technology adoption trends, buyer behavior, and customer journey information for purchases of products and services. Resources: Learn more at https://go.forrester.com/ Connect with Tyler on LinkedIn: https://www.linkedin.com/in/tyler-mcdaniel-b53213/ Learn more and get the full show notes at: 3PillarGlobal.com