5. Physical Product Innovation, with Jon Fawcett

Jon Fawcett of [Fuse] Chicken and Fawcett Design joins us to talk about building innovative physical products. [Fuse] Chicken which was hatched on the strength of a 2012 Kickstarter campaign that raised more than $200,000, makes iPhone and Android accessories like TŌGŌPOWER and Une Bobine. Among the topics we discuss on this episode of the podcast are the benefits of innovative marketing, crowdfunding as a new form or market research, the impact 3-D printing will have on the world of manufacturing, and how [Fuse] Chicken applies agile software development methods to the world of product manufacturing.