44. The Art of Storytelling with Mitch Ditkoff

Author and innovation guru Mitch Ditkoff joins us to talk about the power of storytelling and the parallels between being able to tell a story successfully and being able to innovate successfully. Among the topics we tackle on this week's episode are why it's important in the corporate world for you to be able to tell a compelling story, why humor is an effective tool for connecting with audiences of all shapes and sizes, and how to get started crafting your own personal narrative. Mitch Ditkoff is the co-founder and president of Idea Champions. For the last 2 years, he has been named one of the top 5 speakers on innovation by one of the leading speaker’s bureaus in the US. In 2010 and 2011, he was voted the #1 innovation blogger in the world. He has worked with companies including GE, Merck, AT&T, NBC Universal, Coca Cola, and many more to improve their innovation capacity. Mitch blogs frequently at the Heart of Innovation blog as well as for outlets like the Huffington Post. He has been an adjunct faculty member at leadership development programs at schools like Duke’s Fuqua School of Business, GE’s Crotonville Management Center, and the University of New Mexico’s Anderson School of Management.