Alex White

James Evelegh talks to Alex White, MD (Food and Parenting) at Immediate Media, about: 

• what it takes to create a great publishing brand
• how data is the engine room at Immediate Media
• the brilliance of the BBC Good Food editorial team at identifying and anticipating audience mood
• testing the water with paid-for content through their new app
• the multiple opportunities that have arisen from their busy Facebook community
• the editorial challenge of moving from one global crisis to another
• making loyalty & engagement their strategic priorities
• the keys to success in the competitive parenting market 
• their diversity initiatives ("we're on a journey but our content is much the better for it")
• her experience as founder director of the AOP
• what excites her most about the future of consumer media
• and much more...

(This interview was recorded on 28th April.)

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