Dave Musgrove

James Evelegh talks to Dave Musgrove, content director, history, at Immediate Media, about: 

• their HistoryExtra podcast hitting the twin milestones of 15 years & 150m downloads
• how they're marking the milestones with a new series: '15 minutes of fame'
• introducing a UGC element to their podcasts
• dos & don'ts of creating a successful podcast
• how the podcast started as a marketing channel but is now a monetisable product
• how the HistoryExtra podcast team manages to deliver such prolific output
• why the Bayeux Tapestry still resonates today
• why they've put a paywall on the HistoryExtra website
• their key paywall learnings to date
• his thinking on incorporating a more "clubbable element" to the HistoryExtra offering
• his hopes for a possible new lease of life for the newsstand post-pandemic
• and much more...

(This interview was recorded on 23rd June.)

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