Richard Butterworth

Ciar Byrne talks to Richard Butterworth, commercial director at Chemical Watch, about the B2B publisher’s successful transition from a subscriptions model to a high value membership model and the accompanying switch from being ‘product-led’ to ‘customer-value-led’. Richard describes the journey, the key milestones along the way and the lessons they learnt.We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production. Hosted on Acast. See acast.com/privacy for more information.