10-7-24 - YouTube Shorts Are Finally Longer Than 60 seconds! And Adam Mosseri talks hooks

There are two major updates you need to know: YouTube is expanding Shorts' duration to three minutes, which is significant for creators cross-posting content on multiple platforms, and Facebook is introducing features aimed at simplifying event planning by integrating Instagram and allowing SMS and email invitations. We get into Adam Mosseri's AMA about creator fatigue, offering advice on managing burnout and retooling content strategies when growth stalls, emphasizing the importance of taking breaks and evolving consistently.