11-15-24 - TikTok Adds Links to Captions, Threads Updates, and Buffer Shares Stats on Reels vs Carousels

Today's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kirsti Lang at Buffer sharing their findings from 2 years of Instagram engagement data.