Episode 06 – The craft of communication

In episode six, Katie travels beyond the boundaries of internal comms to find out how to write more engagingly, tell better stories and use humour to deliver your message. And who better to advise her on this than the hugely successful poet, comedian, writer and producer Henry Normal. Henry co-founded production company Baby Cow with comedian and actor Steve Coogan in 1999, going on to create more than 400 television programmes and 20 films. The company is responsible for some of the most memorable and popular British shows of recent years, including Alan Partridge, The Royle Family, The Mighty Boosh and Gavin & Stacey. Katie and Henry discuss the walls of humour, the increasing danger of losing context and analysis from today’s news, why Twitter is like shouting in the street, and what being the parent of an autistic son has taught him about communications and the real meaning of love.