#09: Strategic orientations (PART 1) - Multinational strategy

On this first episode of a four-part mini-series, Leo focuses on strategic orientations. Following episodes will be on strategy formulation, implementation and evaluation.To begin with, what is strategy and why is it important? Failing to plan is like planning to fail. Strategic planning is the process of assessing a corporation’s environment and internal strengths, establishing its mission and objectives, and implementing a plan of action for securing these goals. Before getting on how to fo...