#122 Concept: Multi-domestic strategy

If you work across time zones, borders and cultures, this is the show for you. In the "Concept" series, Leo aims at defining a topic in international business. These are shorter episodes to illustrate key concepts in this discipline. Today, we talk about the multi-domestic strategy. This strategy emphasizes local responsiveness over global efficiency. Companies adopting this approach tailor their products and marketing strategies to meet the unique needs of each market they enter. This decentralized model allows local managers significant autonomy to make decisions that resonate with regional consumers. - Connect with the host Leonardo Marra on LinkedIn.Join Leonardo on Patreon for:Podcast Archive: 102 episodes (40+ hours).Podcast Bonus Episodes: New exclusive content.Early Access: Upcoming YouTube videos and newsletters.Thinking Process Journal: Insights into Leonardo's content preparation, including a curated reading list and personal reflections.Q&A: Submit questions for future episodes, and receive a shoutout when they are answered. For further reading: How Netflix Is Extending Its Tentacles Across Asia in Searchof the Next Squid GameYou could also support the podcast by purchasing one of thefollowing books on Amazon using the links provided:- ⁠The Personal MBA⁠- ⁠HBR's 10 Must Reads 2025⁠- ⁠The 48 Laws of Power⁠- ⁠Blue Ocean Strategy