#138: The art of international sales

If you work across time zones, borders, and cultures, this is the show for you. This is your host Leonardo Marra, welcome to the international business podcast. Today, we delve into international sales. From connecting SMEs across Australia, Latin America, and Spain to overcoming regulatory challenges and understanding cultural nuances, two expert guests share insights on what's changed in the industry and how to succeed in diverse markets. See below for further information about the two guests.Join Leonardo on Patreon for:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast Archive: 102 episodes (40+ hours).Podcast Bonus Episodes: New exclusive content.Early Access: Upcoming YouTube videos and newsletters.Thinking Process Journal: Insights into Leonardo's content preparation, including a curated reading list and personal reflections.Q&A: Submit questions for future episodes, and receive a shoutout when they are answered.With guests:Alex Baneres is a versatile and results-driven international marketing and sales leader with extensive experience across diverse sectors, including education, home care, travel, weight loss programs, drinkware, homeware, books, meal replacements, sports nutrition, and video games. Proven expertise in business development, P&L ownership, CRM implementation, and building long-term relationships with distributors, affiliates, and resellers in international markets such as Australia, Spain, and Latin America. Over the last two years, Alex has worked as a marketing and sales agent for several European businesses in Australia and is currently focused on growing an Australian company across Europe and Latin America. Fluent in Spanish and English, with a strong ability to manage complex projects, launch new products, optimize digital marketing strategies, and deliver measurable results.Zach Selch is a renowned global sales leader with over 30 years of experience driving international business growth. Zach's career achievements include generating over $1 billion in revenue across 150+ markets and onboarding more than 1,000 partners globally. He has been instrumental in transforming underperforming sales teams into high-performing powerhouses, achieving growth rates as high as 4,000%. His practical strategies for building international distributor networks and navigating cultural complexities have earned him recognition as a trusted mentor and advisor. Zach holds a certificate in Global Sales and Marketing Management from The Wharton School and a Bachelor’s degree in Philosophy and Economics from The Hebrew University of Jerusalem. If you work across time zones, borders, and cultures, come on the show to share your story. ⁠⁠⁠⁠⁠⁠⁠⁠Connect with the host Leonardo Marra