#62: Culture matters With Chris Smit and Peter van der Lende

The International Business Podcast - A podcast by Leonardo Marra

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On this episode Leo interviews Peter van der Lende and Chris Smit. They work together to help executives to become culturally competent. Too often is the impact of cultural differences underestimated, leading to international expansion failures.Chris Smit makes companies and organizations more aware of cultural diversity. In business, the impact of cultural differences is still underestimated. The world seems to be getting smaller, and yet we all bear the mark of the culture in which we grew ...