Why Traditional Business Advice Doesn't Work for Introverts
The Introvert’s Edge: Discover the Strategies and Tactics of Introverted Global Business Leaders - A podcast by Matthew Pollard, Introvert, Author, Entrepreneur, Sales and Marketing Strategist
Introverts are more likely to focus on authenticity as a core business value. This means that trying to bend ourselves to the market instead of focusing on our true passions ends up making us feel incongruent, fake, and miserable. In this episode of The Introvert’s Edge, Brian Smith, the founder of UGG Boots, shares why he sees no other option than total authenticity, despite the business “risk” it may seem to entail.
