Episode 3 - Business Insights: Agile Deployment for Modern HCP Engagement

In this episode of our Agile Brand Promotion podcast series, IQVIA’s Christie Conn, VP, Brand & Commercial Strategy, Jave Castillo, VP, CSO Strategic Solutions, and Kirk Harmon, VP, Contract Sales, join our host, Matthew Smith, Senior Principal, New Commercial Models & Digital Health, for an in-depth panel discussion on Agile Deployment for Modern HCP Engagement. In this podcast, our experts explore the various ways in which commercial pharma leaders are looking to balance innovative specialty launches with their existing revenue generators in an increasingly pressured access environment. Additionally, the panel discusses how, with today’s demands, it’s critical that commercial pharma leaders ensure that their biggest investments – field teams – are enabled to deliver the right message, at the right time, to the right customer, in order to keep HCPs engaged.