Episode 6 - Business Insights: Are We There Yet? Getting From A-Z With Omnichannel Engagement

Biopharma organizations are continuing to grow and invest in new customer-centric and omnichannel engagement models, and show no sign of slowing down. The pandemic has increased HCPs' digital maturity and comfort levels, while accelerating life sciences companies’ investment in and adoption of digital and virtual channels. HCPs now want more choice and flexibility regarding when, where, and how organizations interact with them. In this podcast, IQVIA’s host, Matthew Smith, Sr. Principal, New Commercial Models & Digital Health, is joined by Arooba Marks, Customer Experience Lead at Pfizer Connect, Rich Palizzolo, Executive Director, Customer Experience at Sobi North America, and Alison Tapia, Sr. Director, Performance Marketing and Digital Innovation at Dermavant, to discuss and explore some of the common challenges and pitfalls companies face, lessons learned, and insights from efforts in the market. Other key topics include what’s working, keys to success going forward, and other industry perspectives from various functional domains.