How AI and Real World Data are Reshaping Medical Affairs

Real world data (RWD) and artificial intelligence (AI) offer an unprecedented opportunity for Medical Affairs professionals to understand and share deeper insights about patients, including insights regarding disease progression, outcomes, and treatment response, as well as additional insights about patients’ journeys prior to diagnosis and after treatment initiation.  Cindy Weber of IQVIA’s Artificial Intelligence Solutions team explains how embracing RWD and AI technology, and the opportunities they provide, is helping to transform Medical Affairs, making it more impactful. By leveraging new insights, Medical Affairs professionals can foster better, more meaningful, connections with healthcare professionals, while also making important new contributions to improving patient care. Cindy provides specific examples of the kinds of insights AI and RWD are providing today and makes specific suggestions for how your Medical Affairs team can move forward in this new, exciting direction.