OneKey Reference Datasets: Episode 5 | Great Reference Data Powers Exceptional Brand Experiences Pt. 2

In part two, Jerrad and Shauntell dive into to topic of data consistency and the consequences it has on on and offline communications. When you start with the best possible reference dataset, marketers can identify and enrich the proper HCP target profiles. We then explore how this same dataset can be used to enable a host of connected digital channels as well as empower your sales force. By keeping the data consistent across both digital and in-person channels, the results of marketing and education efforts can be precisely measured and optimized. Towards the end of the conversation, they share their professional insight into the future of data. Don’t miss out, tune in now!Featured Speakers:Jerrad Rickard, Sr Dir, Product & Strategy: Email and OneKey Digital Enablement, IQVIAShauntell Kelley, Associate Director, Digital Solutions Offering Management, IQVIA