25. Authenticity: How to be unapologetically you and carve your own path with Josh Domingues, Founder & CEO of Flashfood

Flashfood has become well known across North America as a grocery app that helps you save money and reduce food waste. With massive grocery partners like Loblaws, Farm Boy and Meijer, Flashfood is quickly becoming a household name.

All too often, entrepreneurial success stories skip the messy middle: the details, mis-steps and failures along the way to their ultimate success - in this episode Josh Domingues, Founder & CEO of Flashfood spares no details.

With specific examples from early failures, to conducting interviews with early users, and rolling up his sleeves to generate his first sales, Josh highlights how authenticity is a competitive advantage for entrepreneurs.