7. How to Grow your Start-up with GrowthTO Founder Emily Lonetto

This week’s Ivey Entrepreneur podcast features Emily Lonetto, HBA’16, founder of GrowthTO, the largest community of growth and product practitioners in Canada.

Emily’s career ambitions have ranged from Rockstar (she literally sang in an alternative rock band in Toronto), to promoter, to entrepreneur and growth marketer.  Her experiences on the growth team at Tilt (acquired at AirBnB) kick-started her career in growth, and she has since held positions at numerous high profile start-ups and scale-ups such as PartnerStack, Clio, and Voiceflow. 

In this episode, Emily helps us understand what growth really is, how to spot talent for your growth team, and uncovers the tactics behind several well-executed growth initiatives that she has participated in.