He Was So Fed up with Traffic, He Redrew the Map (Literally!) | Uri Levine

Uri Levine was frustrated by traffic jams on his commute and found validation that the problem was widespread. His solution was to co-found Waze, the crowd-sourced GPS navigation platform which became a major competitor to Google Maps before being acquired by Google for $1.4 billion. But Uri's new book, "Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs" is not the story of Waze. It's not one story about entrepreneurship. It's a complete A-to-Z handbook for entrepreneurs and today's conversation builds upon these principles.