How to Find Out if Your Idea is Good | Merrick Furst

James Altucher explores the essence of innovation with Merrick Furst, whose new book "The Heart of Innovation: A Field Guide for Navigating to Authentic Demand" challenges the way we discern good ideas from bad. The two grapple with the concept of "authentic demand" in business and pinpoint areas where a potential customer's needs are driven by what they "can't not have".