How to Price Your Offer to Increase Sales

Have you ever wondered what makes someone choose one product over another?Well, it's not just about the price; it's about the perceived value.And as wild as this may seem, the perceived value is oftentimes associated with a higher price.Take it from someone who was in the luxury wedding photography industry…Some people would ask the price not to make sure they can afford it, but to make sure that very few people can.In this episode, you’ll learn my four-step framework for determining your pri...