THIS is How You Better Serve Your Customers and Clients

Have you ever wondered what made Starbucks such a cultural phenomenon? Hot take: it’s not the coffee. It actually has more to do with their atmosphere… why, you ask? Well, their comfy chairs, spacious layouts, and free Wi-Fi create a warm and inviting ambiance – a "third place” to be exact (what their customers TRULY wanted)… A place to go beyond work and home to relax, socialize, or catch up on emails outside of their typical locations. By tapping into this "why" behind customer behavior, St...