The Importance of an Email List

The importance of an email list is something I cannot stress enough! Especially when our economy is experiencing a downturn at the moment and customers are staying in doors, how are you as a business owner staying front of mind with your clients/customers?   If you're still scratching your head and asking, "Why start an email list? Email is dead!"...think again!   Email is the only way to *algorithm proof* your biz and allow you to keep in contact with your potential and existing customers! Creating an email list is the KEY to sustainability and helping you weather any storm that comes along.   When should you start an email list? NOW! Even if you're just starting a business, email should be your focus! The thing with email is, it compounds over time...the more you nurture it, the more it will grow!    Episode show notes: https://jennarainey.com/theimportanceofanemaillist/