The Importance of Customer Loyalty and Listening to Your Audience

Customer loyalty is the lifeline of every business. Whether you have return customers or not, building up a loyal customer base that spreads the word to their friends about you is key to growth.   On this episode, Casey Graham—Co-Founder and CEO of Gravy—shares some amazing tips on this topic of customer loyalty and how to serve your audience, especially in times of crisis, whether it be a global pandemic or economic recession.   Casey's company, Gravy, is the leading failed payment recovery and customer retention solution for companies with recurring revenue. Prior to launching Gravy, Casey is known for founding The Rocket Company, an organization that helped church leaders scale their financial leadership and fundraising. The company grew quickly from 2008 - 2015 and was on the Inc 5000 list three years in a row. In late 2015, a capital venture group approached Casey to acquire The Rocket Company, and in February 2016 the company sold.   His passion for entrepreneurship and bold vision for leadership are the driving force behind his energetic and engaging presence, both on and off the stage. And this episode is no exception. I can't wait for you to listen!!    Episode show notes: https://jennarainey.com/caseygraham/