Why Kendrick Lamar Won't Be Paid For The Super Bowl Halftime Show

The Joe Pomp Show - A podcast by Joe Pompliano

Today’s podcast analyzes the business model of the Super Bowl Halftime Show and explains why Kendrick Lamar will make $0 for his halftime show performance at Super Bowl LIX. I go through the history of the Super Bowl halftime show, why artists agree to do the halftime show even with no pay, and why the halftime show is so valuable for performers. Enjoy!