148 - Inside the Content Marketing Strategy for Gravity Forms with James Giroux

Gravity Forms community experience manager James Giroux and host of “INPUT” shares the content marketing strategy of Gravity Forms in their new push to humanize their brand.In This Episode00:00 - Introduction04:07 - Greetings to James07:16 - Process of becoming a CEM14:26 - Like a good barbeque18:09 - Coming up with a strategy21:37 - Adjusting to generational shift23:41 - Using the WP tool26:00 - A collection of “Input” fields30:14 - Push back on conversion content34:10 - Where is the future audience37:16 - Be smart about content40:06 - Build content, plan and strategize48:30 - Growing from strength to strength53:03 - Practice helps58:30 - Bulk content if possible1:03:21 - Input expectations1:08:34 - Dealing with the haters1:12:54 - Connecting creativity w/purposeGet all links, resources and show notes at:https://joshhall.co/148Early access to my new course "Scale Your Way" is open now!!Go to joshhall.co/scale for your special early access offer 🎉Join Web Designer Pro™ before we hit the 250 member cap!https://joshhall.co/pro