165 - A Deep Dive into CRO (Conversion Rate Optimization) with Kurt Philips

Founder and CEO of Convertica.org, Kurt Philips, shares his top tips for getting better website conversions and how to sell conversion/results-based services to clients. In This Episode 00:00 - Introduction 03:11 - Greeting to Kurt 05:40 - How a hard drive evolved 10:58 - Why is conversion important 14:13 - Which site converts better? 17:29 - What does conversion mean 19:01 - Creating the goal 20:27 - How to increase conversion 23:39 - Using reviews and case studies 29:02 - Cracking seven fi...