203 - Selling SEO Part 1: Should You Offer SEO as a Web Design Service with Farzad Rashidi

Lead innovator at respona.com Farzad Rashidi joins us in part 1 of this mini SEO series to help you decide if SEO is a service you want to pursue as a part of your web design suite of services and if so, how to do it successfully. In This Episode 00:00 - Introduction 04:34 - Greeting to Farzad 07:55 - Customer journey 12:21 - What is the main driver 17:58 - Backwards building 19:42 - Allocation of resources 23:24 - Too much content 25:11 - Quality is not a plus 29:21 - Whole process 31:46 ...