204 - Selling SEO Part 2: How to Sell SEO as a Recurring Service with Lindsay Halsey

In part 2 of our mini series on Selling SEO, co-founder of Pathfinder SEO Lindsay Halsey joins us to share the ins and outs of how to sell SEO as a recurring revenue stream and how to scale up to monthly retainers that are billed at several thousand dollars per month. In This Episode 00:00 - Introduction 03:31 - Greeting to Lindsay 06:13 - Perfect world start 09:45 - Know the scenario 10:33 - Helping designers sell 14:43 - Packaging 15:59 - Audit or Assessment 18:38 - SEO foundation 22:33 -...