225 - Choosing ONE Marketing Channel (A Case Study) with Wes McDowell

Fan favorite Wes McDowell is back on the podcast to share what has worked well (and what hasn’t) after focusing solely on ONE marketing channel…his YouTube channel! In This Episode 00:00 - Introduction 01:55 - Greeting to Wes 04:01 - Ultimate business hack 05:31 - YouTube locally 09:29 - Weighing the choice 13:07 - Long form content first 15:50 - Subscriber awareness 19:29 - Attractors 24:13 - Clarify your niche 27:51 - Personal branding 29:54 - Have more authenticity 34:25 - Can lead to m...