226 - Going Niche Without Losing Current Clients with Adrienne Johnston

Presentation Designer and Online Educator Adrienne Johnston shares how she found a sweet spot by going hyper niche and becoming exclusively a presentation designer. All while not burning her current client base as she pivoted her business. In This Episode 00:00 - Introduction 02:00 - Greeting to Adrienne 06:12 - From chaos to niche 08:59 - Adopting the mindset 12:57 - How to rank #3 on Google 15:21 - No backup plan 17:50 - Utilize your network 20:26 - Clear from the start 22:36 - Be sticky ...