236 - Counter Intuitive Approach to Niching in Web Design with Steve Schramm

The pioneer of the subscription web design business model Steve Shramm is back on the podcast, this time to share all he’s learned about niching down his services in counter intuitive ways like niching by customer persona, project type and even business model. In This Episode 00:00 - Introduction 02:39 - Greeting to Steve 06:14 - To scale or find ICA 09:31 - Niching choices 11:08 - Benefits of failing 13:45 - How to get good clients 15:35 - Imposing your will 21:00 - Not niching by industry...