245 - Derek Sivers on Positioning, Brevity, Simple vs Easy and More

Founder of CDBaby, TED Speaker and Author of “Hell Yeah or No” Derek Sivers shares his always provoking counter intuitive thoughts on positioning, brevity, musician entrepreneurs and much more in this wide-ranging conversation. In This Episode 00:00 - Introduction 04:28 - Greeting to Derek 06:28 - Musicians in business 11:02 - Power in the niche 18:54 - NIN technique 28:01 - Staying niche focused 34:49 - Testing other waters 40:42 - Keeping score 45:03 - Know what excites you 47:29 - Love o...