Can 'Immersive' Van Gogh Beat the Real Thing?

The painter Vincent Van Gogh is having a moment. Right now, multiple companies are battling to sell tickets to dozens of immersive shows of his work, which involve virtual-reality headsets and large-scale projections. WSJ's Kelly Crow tells the story behind this new way of viewing art and why it is creating a challenge for museums. Learn more about your ad choices. Visit megaphone.fm/adchoices