How Allbirds Lost Its Footing

Allbirds shot to fame with eco-friendly wool sneakers, leaning on its popularity to pursue a hyperfast growth model. But after a series of missteps, the startup that was once a cultural symbol of cool is now a standout example of a hot company that lost its way. WSJ’s Suzanne Kapner documents the rise and fall of the brand. Further Reading: - How Allbirds Lost its Way  Learn more about your ad choices. Visit megaphone.fm/adchoices