How Zillow Failed at Flipping Homes

The Journal. - A podcast by The Wall Street Journal & Gimlet

Zillow started buying and selling homes directly a few years ago, hoping to make money on each transaction. But last week, the company said it was exiting the business and laying off 25% of its staff. WSJ's Will Parker explains why the company failed at home buying, a line of business Zillow once predicted could generate $20 billion a year. Learn more about your ad choices. Visit megaphone.fm/adchoices