Inflation at the Only Grocer in Town

Inflation is forcing Frank Timberlake, owner of Rich Square Market in rural North Carolina, to raise prices on many of his products. The store is the only grocery around for miles, and many customers are on fixed incomes. Timberlake and WSJ's Valerie Bauerlein explain how inflation is squeezing the store's customers and the business. Learn more about your ad choices. Visit megaphone.fm/adchoices