Is Big Money Souring Pickleball?

The Journal. - A podcast by The Wall Street Journal & Gimlet

Pickleball is a big dill. It’s also the fastest-growing sport in America. Meanwhile, superstar investors like Tom Brady and LeBron James are pouring cash into pro pickleball. WSJ’s Sara Bosworth explains the rise of the paddle sport and why investors are flocking to it.    Further Reading: -Since When Do Millennials Love Pickleball?  -LeBron James Is Buying a Professional Pickleball Team  Learn more about your ad choices. Visit megaphone.fm/adchoices