Oatly Pioneered Oat Milk. Now it’s Struggling to Keep Up.

With its cheeky advertising, Oatly helped invent the oat milk market. But now it’s having a hard time keeping up with all the demand it helped create. WSJ’s Khadeeja Safdar and Jesse Newman tell the story of the company’s rise and recent troubles. Learn more about your ad choices. Visit megaphone.fm/adchoices